News / trends

Pantone's Color of the Year 2021

Pantone's Color of the Year 2021

The Pantone Color Institute studies color trends throughout the year in order to decide on the next Pantone Color of the Year. They take into consideration all aspects of society: fashion, marketing, social media and even politics. The hue chosen as Color of the Year has become increasingly influential in the vast world of design and brand marketing.

For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, two independent colors that highlight how different elements come together to support one another, best express the mood for Pantone Color of the Year 2021.

This Spring Summer Fashion Trends emphasize on bold and free colors paired with solid colors to combine comfort and relaxation with sparks of energy that encourage and uplift our mood.

Double Icon always offers on-trend styles and ideas on how to combine your outfits the most fashionable ways. This season you'll be able to find differents shades of yellow and gray in a versatile variety of pieces, perfect for every occasion, from work days to athleisure, we have here everything your wardrobe needs. 

You can find all these styles and more at the Double Icon website, don't forget to follow us on social media for the latest fashion trends and updates. 

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Tie Dye, Everybody's Favorite 2020 Trend

Tie Dye, Everybody's Favorite 2020 Trend

Tie Dye has become one of the biggest trends this 2020, most likely because tie dying is a fun way to upcycle pieces you have in your closet and spend time during this eternal quarantine. 

  • Tie-dye has been around forever, but it's recently made a comeback as one of the biggest fashion trends of 2020.

According to Google, interest in “tie dye loungewear” is up by 5,000 percent since last year. The volume of searches began to spike in March, around the time nationwide quarantine measures were put in place and non-frontline workers began adjusting to the new normal of staying home.

Over on Pinterest, interest in the term "Tie Dye Crafts" has grown 13 times since last June. And, searches for “tie dye at home” have increased by over 462 percent since this time last year, according to Larkin Brown, Pinterest Experience Researcher and In House Stylist.

 

Even though tie dye has made its mark on the runways for the past few seasons—with Prada, Prabal Gurung, and Stella McCartney's spring 2019 collections and Christian Dior’s spring 2020 collection leading the charge—“Quarantine Fashion” a.k.a. everyone wearing sweatpants—put the trend into overdrive, propelling it into the mainstream, explains Robin Beck Nazarro, O, the Oprah Magazine's Fashion Market Director.

The good news is that you don't have to be crafty to get in on the trend. From loungewear to activewear, all sorts of brands are putting the colorful pattern on their products that will help those who want to ignore the messy dyeing process and head straight to rocking the look.

DOUBLE ICON - TIE DYE WIDE LEG PANTS

You can find this trend and more styles at Double Icon , don't forget to follow us on social media for the latest fashion trends and updates.  

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