Summer 2020 Fashion Trends

Summer 2020 Fashion Trends

The outbreak of COVID-19 has made this year anything but normal. The vast majority of people are either working from home or doing their best to stay safe on the job, and fashion has probably been one of the last things on your mind.

We completely understand, and we’re in the exact same position.

We’ve been doing what we can to get by, and one of the things that has helped us pass the time is to learn more about the hottest fashion trends that are still developing despite the world being turned upside down.

While many of us are wearing pajamas and loungewear all day every day (with the exception of the occasional video call, of course), there will come a time when we have to put on pants and step out into society once again. We aren’t sure when that day will be, but that doesn’t mean that you can’t overhaul your wardrobe and invest in affordable women’s clothing that helps you look and feel your best.

Before we get into today’s post, however, we wanted to let you know that we’re providing military members (active duty, veterans, and their dependents), first responders, medical professionals, and senior citizens (50+) with exclusive discount codes to show our sincere gratitude for the work they’re doing right now.

We are also offering affordable masks, mask filters, hand sanitizer, and other protective equipment so that our customers can keep themselves safe. For a limited time only, use the code “SAFETY20” at checkout to get 20% off hand sanitizer and masks. If you would like to order in bulk for an organization, please visit this page and we will be happy to help.

With all of that said, read on to learn more about 2020’s hottest fashion trends, and be sure to check out the Double Icon catalog when you’ve finished reading!

Five Summer Fashion Trends to Start Wearing Now

Bright Colors

As we mentioned in one of our previous posts, bright, saturated colors are hot right now. We saw colors like bright scarlet, saffron, and bright white beaming on the runway back before spring began, and these eye-catching hues aren’t going anywhere.

But what if you aren’t looking for an outfit that makes a statement from a few hundred yards away? Try the lighter, pastel colors that are making their way into the 2020 fashion scene. Faded denim, light yellow, coral pink, and pastel green are four of the most common — and soothing — colors you’ll see this summer.

Printed Patterns

We can sum up this trend in four words: one with nature. Earthy patterns and faux animal prints are hotter than they’ve been in years, and they add an element of adventure to any outfit! Try layering them with the color palette mentioned above for a bold look, or draw attention to them by pairing them with darker colors that allow the pattern to take center stage.

Breezy Shorts

We know what you’re thinking — shorts are always in during summer. You’re not wrong, but not every pair of shorts is trending quite like the breezy shorts that we’ve seen in the last few months. In previous seasons, shorts have been on the tighter side, often sacrificing comfort for style. Summer 2020 is changing things around, with comfort and style coming together in a way we haven’t seen in years.


Yes, this is not a typo — white is in this summer! White provides you with the perfect blank slate you can pair with the bold colors we discussed above, or you can layer a few different neutral shades white for a more ethereal, carefree look. Either way, just be sure that you’re careful as you sip sangria and other summertime drinks.

Tiered Dresses

Summer is always a great time to put on your favorite dresses, but tiered dresses have taken center stage in recent months and will continue to grow in popularity throughout the summer. They feature elegant designs that are sure to catch attention, and they’re perfect for anything from a night on the town to a stroll through the park.

Give Your Wardrobe a Summer Update

We hope that today’s post will help you update your wardrobe with the summer’s hottest items before they fly off the shelves. If you found today’s post helpful, be sure to check out the rest of our entries for even more posts about the fashion trends, company news, and so much more.

With everything that’s happened in the last few months, you deserve to look and feel your best this summer. Head over to the Double Icon catalog if you’re ready to order affordable women’s clothing that will keep you cool, comfortable, and stylish all summer long!

And, as we mentioned above, we want you to stay safe not just this summer, but throughout the entire year. Look through our selection of masks and hand sanitizer if you need affordable, protective equipment but don’t want to leave your home.

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COVID-19: do you need to wear a mask to avoid coronavirus?

There are two well-accepted routes for the spread of coronavirus:

  • Droplet spread - droplets sprayed into the air when an infected person coughs, talks or sneezes.
  • 'Fomites' - contaminated surfaces where virus has landed. People can pick the virus up on their hands and then touch their eyes, nose or mouth (routes through which the virus can enter the body).

The third route, aerosol spread, has been more controversial. Recent studies suggest that it may be possible for an infected person to spread the virus by breathing. What is not known is how 'effective' a route of transmission this is compared to droplet spread.

To prevent the spread of the virus, some countries like Germany have made it compulsory to wear a face mask whilst on public transport or out shopping. The US public health institute, Centers for Disease Control and Prevention (CDC), is recommending that even healthy people wear masks or some kind of clean mouth and nose covering when leaving their homes. So far though, no such recommendation has been made in the UK, although the Scientific Advisory Group for Emergencies (SAGE) has been looking into the issue.

Supply and demand

Unfortunately it's not as clear-cut as saying that masks are good or bad for preventing the spread of coronavirus. For clinicians or other key workers who may be exposed to coronavirus, personal protective equipment (PPE) is crucial for them to be able to carry out their jobs. But many countries, including the UK, are experiencing a shortage of the necessary equipment.

As you might expect, with every country in the world trying to order face masks to protect their most vulnerable from coronavirus, manufacturers haven't been able to keep up with demand. The World Health Organization recommends that only people who are sick and showing symptoms or caring for people who may have coronavirus should be wearing protective masks. This is largely so that the limited supply of masks can be prioritised for healthcare workers.

In hospitals, FFP3, N95 and FFP2 masks are used to provide the highest level of protection against coronavirus. For NHS staff in lower-risk situations, surgical masks can be used to provide some protection against the virus, especially if caring for patients who are coughing and you cannot socially distance.


For most of the general public, wearing a face mask offers very little protection from coronavirus even if supplies of surgical (rather than FFP3) masks were available. This is because:

  • Air breathed in tends to take the 'path of least resistance'. Surgical masks are not closely fitted, so most air travels round the edges of the mask rather than through it. They therefore only protect against large droplets, not small, airborne particles.
  • Following social distancing and handwashing guidelines is more effective than wearing a mask. Large droplets are highly unlikely to spread more than 2 metres.
  • Wearing a face mask might also make you more likely to touch your face because they are uncomfortable or affecting your breathing.
  • Face masks can offer a false sense of security, making you think you're protected against coronavirus and so more willing to take risks.
  • Most people don't know how to put on, wear, take off or dispose of face masks effectively. This means they could expose themselves to the virus when putting the mask on or taking it off. 

Cloth masks are, relatively speaking, extremely ineffective at preventing virus getting through to the nose and mouth. The argument for wearing these to protect yourself against infection are even less compelling.

  • Up to 90% of particles penetrate cloth masks.
  • Once damp (after you've been breathing while wearing one for more than a few minutes) they may actually retain virus on their surfaces.
  • The European Centre for Disease Control states 'common fabric cloth masks are not considered protective against respiratory viruses and their use should not be encouraged'.

Protecting others

The main reason for members of the public wearing masks, particularly non-surgical masks, would be to reduce the risk of passing coronavirus to someone else. That's why the German government and the CDC are telling people to use masks when they go out, as people who are asymptomatic or pre-symptomatic might not realise they are infected and spreading the virus.

In the UK, there hasn't been any change in the guidance. If you have any symptoms of a new, continuous cough or a temperature you should stay at home and self-isolate for seven days. Anyone in your household should self-isolate for fourteen days or seven days from the onset of their own symptoms.

A recent study shows many people test positive for coronavirus before they develop symptoms. Another suggests people may be infectious for over 2 days before symptoms begin. However, the majority of the time period during which people are infectious is in the first week after developing symptoms. And under current UK guidance, anyone with symptoms should self-isolate immediately.

But in addition, we should all be following social distancing measures to reduce our risk of infection. This means always staying at least 2 metres from people outside of your household and washing your hands frequently. You should make sure to cover your mouth and nose when you cough or sneeze and avoid touching your face, nose, eyes and mouth. These measures are crucial in stopping the spread.

So if you choose to wear a mask, it should be as well as following these rules. Wearing a mask doesn't mean you can take more risks or increase your contact with others.

DIY masks

If you do want to wear a mask to protect others, you might think about ordering one online. However, many sellers have sold out, prices have been inflated and the safety of their masks can't be guaranteed. Many supplies of masks are being redirected into the NHS and to other key workers. So should you make your own?

It's important to remember that any face mask you make at home won't be regulated or have to meet the safety requirements of officially manufactured masks. 

If you are going to make your own face masks, make sure to cover from the bridge of your nose to your chin. Use a very closely woven fabric, using multiple layers to limit the penetration or escape of droplets as much as possible. 

And once again, this is for the protection of others, not yourself - you still need to follow social distancing and handwashing measures. The European Centre for Disease Prevention and Control suggests that they "may even increase the risk of infection due to moisture, liquid diffusion and retention of the virus." They say their only use is in the case of severe shortages of PPE in which no medical masks are available, and only as a last resort.

How to wear a face mask safely

If you decide to wear a face mask, special measures need to be taken to avoid contamination.

  • The face mask should cover the face from the bridge of the nose to the chin.
  • Wash your hands for twenty seconds with soap and water or use hand sanitiser before putting on or taking off a face mask.
  • Remove it from behind and avoid touching the front of the mask.
  • Dispose of the face mask safely and wash your hands or apply hand sanitiser if it is disposable.
  • If the mask is reusable, wash the mask as soon as possible after use, using normal detergent at 60°C. Wash your hands or apply sanitiser as soon as possible after touching the mask.

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Here’s Where You Can Buy a Face Mask Right Now

All products featured on GQ are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

The face mask isn't going anywhere. Our long coronavirus march continues, and even as some states begin to reopen, most still require you to wear a face mask in public areas. The CDC recommends it. Streetwear brands have embraced the moment. As have political junkies. Even the White House is now requiring its staff to mask up.

And we're no longer in the portion of the pandemic where, unable to find something sufficient, your only option is to tie on a bandana. That is to say: there are now enough companies making face masks that you'll almost certainly be able to grab one that is designed for precisely that purpose—and that you might not even mind wearing. (Looks, of course, are a secondary concern. If a bandana's what you've got, a bandana's what you've got. If you're really jonesing to exercise your creativity in quarantine, ask one of these 24 certified quar geniuses.)

We'll remind you that N95 respirators and surgical face masks, both of which are in critically short supply, should be reserved for health-care workers. So if you’re going to wear a mask—and you should; just listen to these experts—what are your options? Here is a running list of designers and manufacturers who are creating non-medical-grade masks—we'll update as more information becomes available.



They forgot to mention DOUBLEICON!!!


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Recommendation Regarding the Use of Cloth Face Coverings, Especially in Areas of Significant Community-Based Transmission

CDC continues to study the spread and effects of the novel coronavirus across the United States.  We now know from recent studies that a significant portion of individuals with coronavirus lack symptoms (“asymptomatic”) and that even those who eventually develop symptoms (“pre-symptomatic”) can transmit the virus to others before showing symptoms.  This means that the virus can spread between people interacting in close proximity—for example, speaking, coughing, or sneezing—even if those people are not exhibiting symptoms.  In light of this new evidence, CDC recommends wearing cloth face coverings in public settings where other social distancing measures are difficult to maintain (e.g., grocery stores and pharmacies) especially in areas of significant community-based transmission.

It is critical to emphasize that maintaining 6-feet social distancing remains important to slowing the spread of the virus.  CDC is additionally advising the use of simple cloth face coverings to slow the spread of the virus and help people who may have the virus and do not know it from transmitting it to others.  Cloth face coverings fashioned from household items or made at home from common materials at low cost can be used as an additional, voluntary public health measure.

The cloth face coverings recommended are not surgical masks or N-95 respirators.  Those are critical supplies that must continue to be reserved for healthcare workers and other medical first responders, as recommended by current CDC guidance.

This recommendation complements and does not replace the President’s Coronavirus Guidelines for America, 30 Days to Slow the Spreadexternal icon, which remains the cornerstone of our national effort to slow the spread of the coronavirus.  CDC will make additional recommendations as the evidence regarding appropriate public health measures continues to develop.,community%2Dbased%20transmission.


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Ep 6. Climate Protesters blocking a man from getting a burger

A Danish man has been filmed being grabbed and held back by what appear to be Extinction Rebellion protesters as he attempts to push his way through a crowd to get a burger.

He begins shouting in Danish at the activists, who look like they're holding Extinction Rebellion flags. They still don't let him through and so the man tries to barge his way in, telling them to 'f***ing move'.

One protester then tries to grab hold of his arm and tries to pull him back. The crowd parts and the man makes his way through, with the original protester who grabbed him then turning his back and looking away.

He squares up to the protester and threatens to hit him, asking the crowd: "Do you have a f***ing problem?"

Telling the protesters to 'behave themselves' he shouts: "You f***ing hippies!"

An Extinction Rebellion protest in Melbourne, Australia. Credit: PA
An Extinction Rebellion protest in Melbourne, Australia. Credit: PA

A new wave of protests has begun today, with climate change demonstrations taking place across the world. Extinction Rebellion are planning two weeks of 'civil disobedience', with activists in Denmark, Germany, France, Spain, Australia, India, New Zealand and the UK taking part.

Extinction Rebellion say it is their biggest movement yet, with more than 850 events planned across 60 cities worldwide.

The group made headlines last week when protesters lost control of a hose as they tried to splatter the government building with a red substance.

Extinction Rebellion protesters sprayed 1,800 litres of fake blood from a fire engine. Credit: PA
Extinction Rebellion protesters sprayed 1,800 litres of fake blood from a fire engine. Credit: PA

Footage was released showing members of the group - who were using a decommissioned fire engine during their stunt - as they scramble to get control of the powerful hose, covering themselves and the building in 'blood'.

Those involved say 1,800 litres of fake blood were used during the demonstration.

According to the group, they were 'highlighting the inconsistency between the UK government's insistence that the UK is a world leader in tackling climate breakdown, and the vast sums it pours into fossil fuel exploration and carbon-intensive projects'.

Protesters from all demographics are taking part, with even an 83-year-old grandmother joining in the protests.


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Ep 5. Kylie feel better soon!

News from CNN

Kylie Jenner hospitalized and 'heartbroken' to miss cosmetics launch

(CNN)An ill Kylie Jenner is going to have to skip an event she's been looking forward to.

A rep for the reality star/makeup mogul confirmed to CNN that she has been hospitalized in Los Angeles for an undisclosed illness and is doing well under a doctor's care.

But not well enough to attend the launch of the Kylie x Balmain makeup collection at Balmain's Paris Fashion Week event on Friday.

Jenner tweeted a note Wednesday explaining that she had been preparing to travel for the launch, which she worked on with designer and Balmain's creative director, Olivier Rousteing.

"Unfortunately I'm really sick and unable to travel," Jenner wrote in the note. "I'm heartbroken to be missing this show, but I know my amazing team, and my friends who are in town for this event, will help me be there in spirit."

    Jenner owns 100% of her popular cosmetics company.

    Last July there was backlash after the then 20-year-old was touted on Forbes magazine's "America's Women Billionaires" cover as the "youngest-ever self-made billionaire."


    See the full news on the following link:

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    Ep 4. When I was younger

    Working and going to school.
    I tried to balance my time juggling through work and school at the same time. Obviously back when I was in high school managing school work and working wasn’t as difficult because come on, let’s talk about reality here. High school seemed like a walk through hell but it’s nothing compared to what we call “the real world.” Now that I’m in college and working, it’s honestly 3000 times harder. Especially with the crapload of assignments and the early mornings, the lack of sleep and commute drains me. I honestly don’t think that I’m the best person to give advice on how to manage your time well and be diligent but I can probably say that I’m fit to encourage you!
    I think that it’s honestly too difficult to have a part time job and also be on top of all your school assignments. However, we have to push through you know? I usually turn to something or someone to help and motivate me through really tough times. Sometimes the 8AM classes and the 9AM morning shifts can really burn me out but I try to find something that makes me happy to be in that class or that work environment. The biggest thing for me would be the people that I work with or study with. I find joy and ease when I’m in the presence of people that I admire. What’s not to like about being around fun people. Currently I genuinely like the people that I work with but who knows, I might stumble into some asshole. Anyways, going back to my so called advice, I would say to build relationships, find people that you like spending time with. That’s what’s helping me push through right now. Also, Don’t skip meals! Biggest mistake I made the first year of college was that I skipped most of my meals and I would end up eating either really late or not eat at all. I lost a lot of my strength. So that was just horrible. I had no energy and the sleep deprivation did not help at all. Balance your meals! Don’t regret later like how I did.
    As much as I would want to give better advice this is probably the best I got. Keep going and fight through! Someday it might mean something and if something feels like a waste of time, why not think of it as a good experience that you never want to go through again!
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    Ep. 3 - Meal Prep for Summer body?

    How much do you spend on a meal each day? I used to spend 10-15 dollars a day for a meal each day I work. Honestly, that adds up and after realizing that I’m spending so much money to feed myself. I noticed the change in my expenses and decided to find a different alternative. I noticed I was becoming lazy by purchasing pre-made meals. That is why I started meal prepping! I got inspired by a co-worker of mine who meal preps every week. It’s pretty crazy how well she preps it but I aspire to do that one day. I’m only as my third week of meal prepping but surprisingly I am enjoying it. I sometimes wish I had better containers so that it can look more appealing.
    Enough of my rambling and let me tell you what and how I prepped my meals this week. I’m still new to this so I have been only eating the same meals every lunch time. Oh, I forgot to mention that I only meal prep for one meal because currently I’m on a strict diet.
    This week I decided to stick to the old chicken breast and brown rice meal plan. I usually prepare all my ingredients first before I start cooking anything.
    First thing I did was, I boiled the water for my brown rice. I also enjoy eating quinoa so I mix it in with my brown rice.
    Next, I like to season my chicken breast with some roasted garlic seasoning and a little bit of paprika. Also to that I add some taco seasoning for a little more flavor. It’s hard for me to have very bland meals so I like to add a little bit of spice.
    With my chicken all seasoned and ready I use olive oil to grill the chicken on a pan. After cooking it for around 10 minutes I like to add some bell peppers for some crunch and color.
    When the food is visually pleasing I tend to enjoy it more. With that going on, Some last minute vegetable steaming!
    I usually tend to go for broccoli and carrots when it comes to steaming them. After getting my steamed vegetables ready I finish by placing them into containers. I put the rice and quinoa on the smaller side because you know, less carbs.
    Then, on the larger side on the container I place the steamed vegetables and chicken I prepared. Lastly, I garnish with some fresh cilantro. I love cilantro on a lot of my food. Also, if I have lime I like to put in a slice and squeeze it before I eat it. It might sound simple and it is simple but I don’t know why it takes me so long (lol). Does anyone want to give me any advice for any simple and quick meal plans?
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    Ep. 2- Summer coming to an end

    Beach stroll, weekend hiking, camping with friends and bonfire marshmallow is ending. For those who have not yet done any summer activities are trying to get it off their summer to-do list.
    Today we will be talking about the beach. What to do and what not to do so that you won't embarrass yourself or others around you.
    1. Tan line bomb
    If you like the visible tan line from the bikini then don't read any further. We will go over what to do so that you don't get those tan lines.
    Make sure you put the tanning lotion everywhere where the sun will hit. Some people forget to put the tanning lotion and when they take off their strap and lay down they will get a red line...
    It is important that you take off the strap but make sure you have applied the tanning lotion as well. The sun will also hit the side of your body so make sure the straps are layout down on your side. You don't want a tan line of your strap on the side. The front is tricky because you can't take off your bikini in a front beach unless you want to go to jail. So we recommend 1. go to your house and get it tan or 2. go to a nude beach. simple. Let's not go to jail people.
    2. Don't forget to flip
    We have seen movies where people are sleeping in the sun. Do not do this unless you want a serious sun burn. You will get flaky and have dark burnt marks. Sun tanning is very dangerous so you have to be careful. One of the things we recommend is to flip often. If you don't flip often you will get burned. Flip often so that you will get even tanning on both side of your body. While flipping is important you have to remember to flips your arms are well so both side will get tanned.
    So today we went over the basic of how not to get a tan line bomb and to flip often. Don't forget these when you go to the beach next time.
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